This month’s event is hosted by Sachs Insights, a strategic research consultancy that partners with companies to help them understand their audiences, how they behave, and what will engage them.
All too often we see businesses with brilliant and unique strategies fail. Usually, it’s because they’ve created experiences without understanding who they are designing for.
At this month’s event we want to give everyone the opportunity to step into the shoes of a UX Researcher and look at products from the outside in, considering the perspective of your target customers. We’ll be talking about best practices when it comes to interviewing, things to watch out for, and how to ask questions that get you to what you need to know. You’ll then get to put your new-found interviewing skills to use with an interactive workshop.
Join us at 6:30pm to mix, mingle, and wind down from your day with wine, food and a tour of our research facility. Presentations and workshop will start at 7:00pm.
Please make sure to bring your photo ID to enter the building and let lobby security know that you're coming to the Sachs Insights for the XX+UX event.
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